ROAS Sheet (Return on Ad Spend)
- What it is: A spreadsheet (in Google Sheets) that tracks the effectiveness and profitability of our advertising campaigns.
- Purpose:
- Calculate ROAS: The core function is to determine how much revenue is generated for every dollar spent on advertising. This involves tracking ad spend, leads generated, and ultimately, conversions (closed loans).
- Optimize Campaigns: By analyzing ROAS across different campaigns, we can identify which are most profitable and adjust our advertising strategies accordingly. This might involve reallocating budget, refining targeting, or testing different ad creatives.
- Improve Targeting: This allows you to understand which channels and targeting parameters are delivering the highest-quality leads.
- Inform Decision-Making: ROAS data provides valuable insights for making informed decisions about future advertising investments and overall marketing strategy.
- Performance Analysis: By analyzing lead data, FinanceVine can identify trends, assess agent performance, and pinpoint areas for improvement in the lead conversion process.
- Progress Tracking: Allows FinanceVine and agents to track the progress of each lead, from initial inquiry to loan closing, and identify any bottlenecks or areas where support is needed.
Orders/Leads Sheet
- What it is: A centralized database containing detailed information about every lead captured by FinanceVine.
- Purpose:
- Master Record: Provides a comprehensive overview of all leads, including their contact information, source, loan preferences, trusted form certificate, and unique lead ID
Key Takeaway: The ROAS and Orders/Leads sheets are essential tools for FinanceVine to manage and optimize its lead generation and conversion processes. The ROAS sheet focuses on the effectiveness of advertising campaigns, while the Orders/Leads sheet provides a comprehensive view of all leads and facilitates efficient lead management and tracking. Together, they enable data-driven decision-making and continuous improvement in FinanceVine’s operations.