Here are some best practices to help you streamline the mortgage or life insurance application process with your leads and potential clients. These tips are designed to improve completion rates and enhance the overall client experience.
1. Have the Application Open During Consultations
- Efficiency: By having the application open during your consultation call, you can pre-fill sections with the information your client provides in real time. This eliminates the need to send a separate blank form later, saving you and your client time. (Don’t give people homework)
- Improved Completion Rates: It’s much easier to obtain a signature on a partially completed document than to ask a client to fill out an entire application from scratch. This approach encourages immediate action and reduces the chance of the application being abandoned.
2. Never Send a Blank Application
- Overwhelming for Clients: Blank applications can be intimidating and overwhelming for clients, especially if they are unfamiliar with the process or the terminology used.
- Increased Errors: Blank applications increase the likelihood of errors or incomplete information, which can lead to delays in processing.
3. Additional Recommendations
- Explain Each Section Clearly: Take the time to walk your clients through each section of the application, explaining the purpose of the information requested and answering any questions they may have.
- Highlight Key Information: Use visual cues, such as highlighting or bolding, to draw attention to important sections or deadlines.
- Provide Support: Let your clients know that you are available to assist them with the application process if they need help.
- Follow Up Promptly: After the consultation, follow up with your clients to ensure they have completed the application and answer any outstanding questions.
By implementing these best practices, you can help ensure a smoother, more efficient application process for your clients, leading to increased satisfaction and higher conversion rates.