1. Text Messaging (SMS):
- Why it’s a priority: In today’s world, texting is the most immediate and personal way to reach someone. It allows for quick responses, feels less intrusive than a call, and has high open and response rates. Think of it as a way to start a casual conversation and show you’re readily available.
- Best Practices:
- Keep it brief and to the point.
- Use a friendly and conversational tone.
- Ask a simple, engaging question to encourage a response.
2. Phone Calls:
- Best Practices:
- Call during reasonable hours.
- Be prepared with a concise and engaging introduction.
- Actively listen and ask clarifying questions.
- Focus on building a relationship, not just selling.
- If you don’t reach them, don’t leave a voicemail. It’s better to try again later or move to the next communication method.
3. Email:
- Best Practices:
- Use a clear and concise subject line.
- Keep the email body brief and focused.
- Include a call to action.
- Use professional formatting and branding.
- If possible, include a link or a piece of content to something relevant. It adds free value.
Why we avoid voicemails:
- Low listenership: Let’s face it, most people don’t check their voicemails regularly.
- Delayed follow-up: Leaving a voicemail delays your next attempt to connect.
- Increased pressure: A voicemail can feel more like an obligation for the lead to call back, potentially creating unnecessary pressure.
Remember: The key is to be adaptable and respectful of the lead’s preferences. If they express a preferred communication method, be sure to honor it. By using this communication strategy, you can effectively engage your leads, build stronger relationships, and ultimately increase your chances of success!”