Alright, let’s cut the fluff. You’re here because you want to make money. We’re here to help you do that. But first, we need to get brutally honest. This isn’t a motivational speech; it’s a cold, hard dose of reality.
Before you dive into any other content in this Knowledgebase, answer these questions about EVERY lead you get – ours, the competition’s, your organic leads – doesn’t matter where they came from. If you’re not doing this, you’re wasting your time and money.
- Are they a homeowner? (Yes/No)
- Do they have a mortgage? (Yes/No)
- Do they have a demonstrable interest in something financial? (e.g., refinancing, life insurance quotes, mortgage rates – Yes/No)
- Is there a reasonable chance they could get approved for the service they’re seeking? (Don’t guess, do your initial research – Yes/No)
- Have they explicitly opted out of communication? (Yes/No)
If the answer to the first 4 questions is “YES” and the answer to the fifth is “NO,” then get to work. IMMEDIATELY.
That’s it. That’s the entire strategy. It’s not rocket science, it’s basic business.
Here’s the brutal truth:
- You’ve already paid for these leads. Whether you think they’re gold or garbage, the money’s gone. Your only option now is to maximize your return. Complaining about lead quality is a waste of energy and time.
- I (Ryan) don’t ask you to do anything I don’t do myself. This is the exact process I use. If it works for me, it will work for you.
- Stop overthinking it. Stop analyzing. Stop procrastinating. Pick up the phone. Send the email. Follow up. Do the work.
- Your competition is doing this. While you’re debating whether a lead is “qualified” enough, someone else is closing the deal.
- Every lead, regardless of source, deserves this level of attention. Stop cherry-picking. If they fit the criteria, treat them like a potential client.
This isn’t about “warm” leads or “hot” leads. It’s about actionable leads. If they meet the basic criteria, they’re worth your time.
Bottom line:
You’re a professional. Act like one. Stop making excuses. Stop wasting time. Answer the questions, and if the answers are right, get to work.
If you can’t handle this level of directness, then this business might not be for you. But if you’re serious about success, then take this advice to heart. It’s the most valuable thing you’ll read in this entire Knowledgebase.