Realistic expectations: In the first month, we focus on getting you as many consultations as possible. In the second month, we’ll track how many of those consultations turn into applications. By the third month, we’ll start seeing how many of those applications become actual customers. This is based on any given batch of leads; 90 days must have passed on a specific lead before it can be counted towards the ROAS measurement data set. Please contact your Account Manager for further clarification if required.