Understanding how leads are delivered is crucial for maximizing your success. This article aims to clarify the lead distribution process at FinanceVine, explaining why the pace might vary and why a steady flow is ultimately in your best interest.
How Your Leads Are Prioritized #
- Volume: The number of leads you’ve ordered.
- Renewal Date: When your lead cycle resets. (1st or 15th)
FinanceVine‘s system is designed to provide you with a consistent, manageable flow of opportunities rather than an overwhelming surge.
Understanding the Renewal Date #
The renewal date often raises questions about lead pacing. For example, an insurance broker recently inquired about the pace, noting: “What’s going on with the pace? I ordered 20 leads and renewed on the 1st, but I’m only getting a lead every two days.”
This scenario is completely normal and should not raise alarm bells.
- If you renewed on the 1st of the month with an order of 20 leads, you won’t receive all 20 in the first week.
- Why? Because 20 leads do not equal 30 or 31 days. We distribute your valuable leads over your entire cycle.
- In the example above, the broker will likely continue to receive leads every couple of days, with prioritization naturally increasing again around the 15th of the month.
- This approach ensures a consistent stream of opportunities throughout your entire lead cycle, rather than a front-loaded delivery that leaves you with nothing later in the month.
The Benefit of a Steady Pace #
While there’s an understandable urge to receive all your leads at once, a measured pace offers significant advantages:
- Avoids Overwhelm: If all leads were delivered within two weeks, agents often feel overwhelmed, struggling to give each lead the proper attention it deserves.
- Improved Quality of Outreach: A steady flow allows you to properly nurture each opportunity, leading to higher quality engagement and a significantly better chance of conversion.
- Preventing Complaints: Historically, when we’ve delivered leads too quickly, we receive complaints from agents who feel swamped and unable to effectively work their leads. This balanced approach mitigates that issue.
This business is less about instant gratification and more like “fishing,” not “catching.” You cast your line, you wait, and you reel in your catches. You don’t expect to pull every fish from the lake simultaneously. There will be periods of higher activity and times when you’re patiently waiting for the next bite. That’s the nature of lead generation.
Focus on Action, Not Worry #
Constant worry or anxiety about lead flow does not lead to successful outcomes. Instead, it distracts you, drains your energy, and pulls your focus away from what truly matters: effectively converting the leads you do receive.
Trust the process. FinanceVine‘s system is designed to provide you with valuable opportunities consistently. Focus your energy on maximizing each lead as it comes in. By embracing this approach, you’ll find yourself more successful, more productive, and far less stressed.