What is a lead? A lead is an opportunity to present your product or services to a potential qualified customer. FinanceVine’s source for these leads is primarily Google searches performed by consumers looking for a Mortgage or Life insurance product (please refer to the sales presentation deck for specifics)
A Google Search lead is generated when someone interacts with an ad on Google Search and expresses interest in a product or service. This interaction typically involves clicking on an ad and then taking an action, such as:
- Submitting a form: This is a common way for businesses to collect information like names, email addresses, and phone numbers. Google offers “lead form extensions” that allow people to submit their information directly within the ad.
Key characteristics of Google Search leads:
- Intent-driven: People actively searching on Google are likely looking for something specific, making them more qualified leads than those found through other channels.
- Measurable: Google Ads provides detailed tracking and analytics, allowing businesses to measure the effectiveness of their campaigns and the quality of their leads.
- Targeted: Advertisers can use keywords, demographics, and other targeting options to ensure their ads are shown to the most relevant audience.
Example:
Imagine someone searching for “best mortgage rates in Toronto.” A mortgage broker using Google Ads could have an ad appear at the top of the search results. If the person clicks the ad and fills out a lead form with their contact information, they become a Google Search lead for the mortgage broker.
In FinanceVine’s context, a lead refers to a potential customer who has expressed interest in a financial product or service, such as a mortgage, loan, or insurance policy. These leads are typically generated through FinanceVine’s marketing efforts, which primarily include Google search advertising.
FinanceVine collects information from these potential customers, which includes their names, contact information, financial situation, and desired product(s) or service. This information is then passed on to financial advisors or brokers who are part of FinanceVine’s network. These professionals can then use the information to contact the lead and attempt to convert them into paying customers.
FinanceVine aims to provide high-quality leads that are more likely to result in successful conversions. This is achieved through various methods, such as:
- Pre-qualification: FinanceVine will pre-qualify leads by asking them questions about their financial situation and needs. This helps to ensure that the leads are genuinely interested in the products or services being offered and meet our desired profile
- Exclusive leads: FinanceVine provides exclusive leads, meaning that the lead is not shared with other brokers or advisors. This gives the professional a better chance of converting the lead into a customer.
- Verified Leads: FinaneVine will verify the lead’s contact details to avoid receiving fake or spam leads.
- Engaged leads: FinanceVine uses various methods to engage leads, such as SMS and email. This helps to keep the lead interested and increases the likelihood of conversion.
Overall, a lead in the context of FinanceVine represents a potential customer who has shown interest in a financial product or service and has provided their information to FinanceVine and verified their contact details. These leads are then passed on to financial professionals who can use the information to contact the lead and attempt to convert them into a paying customer