Friction points are any obstacles or challenges that hinder a client’s progress through the sales process. Identifying and minimizing friction points is crucial for improving conversion rates.
Common Friction Points:
- Complex applications: Simplify the application process and offer assistance.
- Lack of information: Provide clear and concise information about your services.
- Slow response times: Respond promptly to client inquiries and requests.
- Hidden fees or costs: Be transparent about all fees.
Reducing Friction:
- Streamline processes: Make it easy for clients to engage with you.
- Provide exceptional service: Be responsive, attentive, and helpful.
- Offer multiple contact options: Allow clients to reach you via phone, email, or text.
Build trust: Establish credibility and demonstrate your expertise.