Volume Lead Generation Agreement

 

Thank You for Your interest in increasing Your monthly lead volume with FinanceVine!

The text below outlines this agreement's service, timelines, payments, and conditions between 'FinanceVine Inc.' (FinanceVine/Us/We/Our/Ours) and 'You' (You/Your/Yous).

Please review this agreement in full to avoid any future misunderstandings. If You have any questions before signing, please email Us.

We look forward to helping Your business grow now and for years to come!

To Your Success,

Team FinanceVine

sales@financevine.ca

 


 

General Service Details

FinanceVine will provide the following to You as part of the 'Service':

 

Lead Sourcing

  1. Leads are generated via paid advertising on Google, Microsoft, and other online advertising networks.
  2. Leads are captured via a web form on a FinanceVine owned or affiliated webpage.
  3. Leads include a name, phone number, email, province and other information relevant to the product being inquired about.
  4. Each Lead includes a TrustedForm Certificate to confirm CASL compliance and evidence of how the lead was generated.

 

Lead Verification

  1. Leads are verified using Twilio Verify or other similar verification service.
  2. Only leads that pass this verification process are assigned to You from FinanceVine.
  3. FinanceVine keeps the TrustedForm Certificate session replay and the Twilio logs as evidence for each lead.
  4. TrustedForm Certificates are retained for a minimum of 1 year from the date the certificate was generated.

 

Lead Engagement

  1. Leads that are assigned to You are done so on an exclusive basis.
  2. Leads are assigned in 'real-time' as fast as the software allows (generally understood to be less than 5 minutes).
  3. Once assigned to You, the lead receives an SMS and email inviting the lead to reach out to You via SMS, email or phone call.
  4. The lead will be mapped to Your Google lead sheets (Your 'ROAS sheet' & 'Orders sheet').
  5. You are sent an automated 'new lead' email notification for each lead.

 

Responsibilities

 

FinanceVine's responsibility is to manage the lead generation:

  1. Manage all landing pages, software and ad campaigns.
  2. Set You up to receive leads from FinanceVine.
  3. Support You via Our email helpdesk.
  4. Send reports at the end of each billing cycle.
  5. Analyze Your ROAS data and send You reports with Our findings.

 

Your responsibility is to manage the sales process & provide feedback:

  1. Report any issues You are having with Our service to Us as soon as You discover them.
  2. Report Your return on ad spend (ROAS) data in accordance with Our procedures.
  3. Contact leads in a timely and professional manner.
  4. Have a robust sales process that converts the leads.
  5. Maintain a professional web presence.

 


 

Volume Service Details

 

Lead Criteria

 

Lead Type:

We will provide the following type(s) of leads to You:

Mortgage

 

Province(s) of leads:

We will provide leads to You from the following province(s):

Ontario

 

Qualification Criteria:

We will provide leads to You that meet the following FinanceVine Qualification Criteria:

  • For Leads interested in: buying a property
    • Maximum 80% LTV (i.e. minimum 20% downpayment)
  • For Leads interested in: refinancing and/or a 2nd mortgage (borrowing from home equity)
    • Maximum 90% LTV
    • Minimum equity cash-out request of $20,000
  • For All Leads:
    • Minimum property value of $200,000

 

Lead Delivery Priority

  1. FinanceVine agrees to prioritize the sourcing and delivery of leads for Your order above clients who are not on a Volume Lead Generation Agreement.
  2. FinanceVine agrees to not sign up new clients who share the same Lead Criteria as You if those new clients will interfere with or reduce Your amount of leads being delivered each month (i.e. We will reserve Your share of the existing pool of leads each month).
  3. FinanceVine agrees to the best of its ability, to allocate an increased amount of time and resources toward generating the required lead volume to meet your minimum order commitment each month. This includes, at FinanceVine's sole discretion, expanding efforts on existing ad networks, adding additional ad networks, and other increased advertising efforts by FinanceVine. 

 

Pricing

You agree to pay $100 Per Lead + any applicable sales tax.

Lead Criteria Pricing

  1. FinanceVine will work with You each month to determine your Return on Ad Spend (ROAS) for various Lead Criteria Segments. 
  2. 360Lending will provide the following information to FinanceVine in April, 2024. 
    1. Minimum acceptable ROAS % per Lead Criteria Segment
    2. Minimum acceptable ROAS % Total for All Leads combined
  3. An adjusted monthly ROAS reporting process will proceed as follows:
    1. 360Lending will send an up-to-date CRM data export of all FinanceVine leads in spreadsheet format on the 1st of each month. 
    2. The data export must include the following columns for each FinanceVine Lead.
      1. FinanceVine Lead ID
      2. First name
      3. Last name
      4. Phone
      5. Email
      6. Date Lead Received
      7. Lead Won/Lost Info
      8. Date Lead Won
      9. Revenue (If Won) 
    3. FinanceVine will analyze the data export and send 360Lending an ROAS Report by the 15th of each month. The Report will include:
      1. Total ROAS measurement for the previous period.
      2. A breakdown of ROAS measurement for Lead Criteria segments and sub-segments, such as:
        1. Mortgage Type
        2. Primary Goal
        3. Borrower Profile
        4. LTV Range
        5. Property Location
        6. Property Details
      3. Categorization of each Lead Criteria Segment as either Profitable, Inconclusive or Unprofitable.
        1. A Segment is Profitable if it meets 360Lending’s minimum acceptable ROAS per segment.
        2. A Segment is Inconclusive if it does not include, FinanceVine's minimum sample size of, 100 leads that are at least 90 days old.
        3. A Segment is Unprofitable if it meets FinanceVine's minimum sample size but does not meet 360Lending's minimum acceptable ROAS.
      4. FinanceVine's notes and proposed solutions to optimize Total ROAS which may include:
        1. Testing new lead criteria segments and/or sub-segments.
        2. Removing lead criteria segments and/or sub-segments while either maintaining or increasing the Price Per Lead
        3. Making unprofitable segments profitable by decreasing the Price Per Lead and/or removing worst performing sub-segments.
        4. Improving Total ROAS by decreasing the Price Per Lead
    4. 360Lending and FinanceVine will discuss the Report's ROAS results & proposed solutions and if applicable, will agree in writing to any of the proposed solutions between the 16th and 30th of each month

 

Minimum Monthly Order(s)

You agree to purchase a minimum of 450 leads per month for each month of this agreement.

 

Payments

  • Payment method: The payment method for all orders will be advance payment charged to Your credit card payment method on file.
  • Payment schedule: Your monthly order amount will be charged in Weekly subscription payments for 100 leads + tax on Mondays.
  • Payment adjustments: Any time there are outstanding leads to be delivered from a previous payment, FinanceVine will reduce the next payment by that amount of leads.

 

Term

  • The start date of this agreement is: May 1st, 2024
  • The term of this agreement is Four (4) full months for the minimum order amount each month which resets on the 1st of each month to the full term amount (a "rolling commitment").

 

Cancellation

  • You may initiate the cancellation process of this agreement by providing written notice to FinanceVine. Cancellation notices will apply to the 1st of the next applicable month. To complete the cancellation process, You may choose between completing Your rolling commitment term of minimum monthly order(s) or to "buy out" the remaining minimum monthly order(s) amount for a one-time payment of 50% of the remaining minimum monthly order(s) amount. If You choose the option of a "buy out", You will not receive any leads or any service(s) in this agreement in exchange for the buyout payment.
  • FinanceVine may cancel this agreement at any time, but will only do so in the rare event that FinanceVine is no longer capable of delivering the leads as set out in this agreement. If FinanceVine initiates a cancellation of this agreement, FinanceVine will refund You for any outstanding orders and will cease charging You for any future order payments. 

 

Modification of "Volume Service Details"

  • The Volume Service Details of this Agreement may be modified upon mutual agreement in writing between FinanceVine and You. Any mutual agreement in writing may be made either via email or via signature of an updated agreement.

 


 

Legal Details

 

Checkout & Payment Method

  1. For the purposes of this Agreement, all amounts are in Canadian dollars.
  2. Payments are processed via a recurring automatic monthly payment.
  3. You authorize FinanceVine to store the credit card identified with Your purchase or payment information, as such credit card may be updated from time to time (the "Stored Credential").
  4. You permit the noted financial institution (or any substitute thereto which You identify) to charge the Stored Credential for withdrawals made by FinanceVine.
  5. You understand the terms and conditions of Your scheduled payment plan with FinanceVine, and You authorize FinanceVine to make recurring charges to the Stored Credential for payment amounts You authorized or authorize from time to time and, if necessary, initiate adjustments for any transactions.
  6. Without limiting the generality of the foregoing, You authorize FinanceVine to charge the Stored Credential in the amount of Your total order, plus applicable taxes, according to the payment frequency You select or selected.
  7. You understand the amounts charged to the Stored Credential may vary if changes occur to Your order.
  8. You pledge to have the necessary funds available to cover the amount of the payments due to FinanceVine.
  9. You understand that FinanceVine cannot be held liable for the service charges levied by Your financial institution.
  10. You certify all payment information provided is accurate and agree to inform FinanceVine of any changes to this information at least 2 business days prior to Your next subscription renewal date and that, unless otherwise agreed with FinanceVine, this Agreement continues in respect of any new credit card or bank account to be used for payment.
  11. You agree to the disclosure of any personal information, which may be contained in this Agreement, to Your financial institution.

 

Credit Card Disputes & Late Payments

  1. Any credit card disputes or chargebacks that are against the terms of this agreement will be subject to a $1500 + tax dispute fee.
  2. Payments over 30 days past due will be transferred to Our collections agency, and You will forfeit leads owed for those payments as a penalty fee to offset the cost of the collections agency fees.

 

Ownership of Materials

FinanceVine Inc. shall retain the rights to all original materials, data and similar items produced by FinanceVine Inc. hereunder in connection with the Services under this agreement. You understand that FinanceVine Inc. collects and uses data for various purposes, including improving marketing campaigns. This includes site visitor data, user-submitted form information, statistics and recordings of calls to Our tracking numbers, and more. All services and software used by FinanceVine Inc. shall at all times be the sole property of FinanceVine Inc., and under no circumstances shall You have any interest in or right to the title to such materials or software.

 

License

You grant FinanceVine Inc. a limited, non-transferable, non-exclusive license to copy, use, store, set up, publicly display, publicly perform and transmit any trade names, trademarks, service marks, copyrights, content, text, images, software, functionality, page and other design and layout, media and other materials therein and solely in connection with the purposes related to the business relationship as laid out in this Agreement.

 

Lead Details

 

Lead Delivery

Leads are delivered from FinanceVine to You via Google Sheets. A lead is considered delivered once it has been added to Your sheet. Notification emails and CRM integration are provided as a courtesy only as circumstances beyond Our control, such as spam filters, issues with Your software, and more, could prevent leads from being received using those methods. You must check Your Google sheet regularly to confirm Your leads and report any issues with receiving email notifications or leads into Your CRM.

 

Lead Qualification Criteria

Any lead qualification, qualifiers, pre-qualifiers, or pre-qualification ("Qualification Criteria") included in the lead criteria are for the purposes of filtering out lead form submissions that FinanceVine has identified to have a low commercial value.

Leads that meet FinanceVine's Qualification Criteria are not guaranteed to qualify for any of Your products or services.

FinanceVine does not and cannot guarantee the accuracy of any information that leads enter into Our forms, including Qualification Criteria.

 

Limitation of Liability

FinanceVine Inc., its officers, directors, shareholders, affiliates, agents and employees ("FinanceVine Et al.") shall not be liable for any incidental, consequential, indirect or special damages or for any loss of profits or business, interruptions caused or alleged to have been caused by the performance or nonperformance of the items listed in this Agreement.

You agree that in the event FinanceVine Et al. is determined to be liable for any such loss, Your sole remedy against FinanceVine Et al. is limited to a refund of payments made by You to FinanceVine Et al., less expenses paid to sub Companies or to third parties.

FinanceVine Et al. is not responsible for errors that result from faulty or incomplete information supplied to FinanceVine Et al. by You or anyone else. You also agree to not seek damages in excess of the contractually agreed upon limitations directly or indirectly through suits by or against other parties. FinanceVine Et al. shall not be liable to You for any costs, damages or delays due to causes beyond its control.

 

Earnings Disclaimer

As with any business, Your results may vary based on Your capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success You may experience. There is no guarantee that You will make any income, and You accept the risk that the earnings and income statements differ by individual. Each individual's success depends on his or her background, dedication, desire and motivation. The use of Our information, products and services should be based on Your own due diligence, and You agree that FinanceVine Inc. is not liable for any success or failure of Your business that is directly or indirectly related to the purchase and use of Our information, products, and services.

 

Entire Agreement

This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all other prior agreements and understandings, both written and oral, between the parties with respect to the subject matter hereof.

 

Notices

All notices and other communications required or permitted under this Agreement shall be in writing and deemed sufficient upon delivery when sent by email or via the FinanceVine Client Portal.

 

Choice of Law

This Agreement shall be governed by and construed in accordance with the laws of the Province of Ontario, Canada.

 

Dispute Resolution

Any dispute, controversy or claim arising out of or relating to this contract, including any question regarding its existence, interpretation, validity, breach or termination or the business relationship created by it, shall be referred to and finally resolved by arbitration under the Canadian Arbitration Association Arbitration Rules.

  1. The place of the arbitration shall be Toronto, Ontario, Canada.
  2. There shall be 1 arbitrator.
  3. The language of the arbitration shall be English.
  4. The Arbitral Tribunal must select its award from one of the final offers made by each of the Parties in its entirety and without modification. The Arbitral Tribunal need not provide detailed reasons for its award.
  5. An oral hearing need not be held.
  6. There will be no appeal from the decision of the Arbitral Tribunal on questions of fact, law, or mixed fact and law.

 

Severability

If one or more provisions of this Agreement are held to be unenforceable under applicable law, the remainder of the Agreement shall be unaffected.

 


 

Your Business Name

 

Signatures

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Signature Certificate
Document name: Volume Lead Generation Agreement - 360Lending
lock iconUnique Document ID: e3e17328ff8bf06a55a69999e471956c4d9468d0
Timestamp Audit
22 March 2024 10:08 am EDTVolume Lead Generation Agreement - 360Lending Uploaded by James Vannelli - sales@financevine.ca IP 149.248.181.109
22 March 2024 10:59 am EDTRyan Kellock - ryan@financevine.ca added by James Vannelli - sales@financevine.ca as a CC'd Recipient Ip: 149.248.181.109
22 March 2024 10:59 am EDTRyan Kellock - ryan@financevine.ca added by James Vannelli - sales@financevine.ca as a CC'd Recipient Ip: 149.248.181.109
22 March 2024 11:17 am EDTRyan Kellock - ryan@financevine.ca added by James Vannelli - sales@financevine.ca as a CC'd Recipient Ip: 149.248.181.109
22 March 2024 11:27 am EDTRyan Kellock - ryan@financevine.ca added by James Vannelli - sales@financevine.ca as a CC'd Recipient Ip: 149.248.181.109
3 April 2024 4:45 pm EDTRyan Kellock - ryan@financevine.ca added by James Vannelli - sales@financevine.ca as a CC'd Recipient Ip: 149.248.181.109
3 April 2024 4:51 pm EDTRyan Kellock - ryan@financevine.ca added by James Vannelli - sales@financevine.ca as a CC'd Recipient Ip: 149.248.181.109