---
title: 1. Overview
description: "The lead's journey starts primarily through **Google Search**. Potential customers find **FinanceVine** by searching for relevant keywords related to financial products like **Mortgages** or **Life insurance**. They click on our ads or organic search results and land on our website…"
url: "https://clients.financevine.ca/docs/the-customer-journey-1/"
updated: "2025-03-25"
category: "4. The Leads' Journey"
---

# 1. Overview

The lead's journey starts primarily through **Google Search**. Potential customers find **FinanceVine** by searching for relevant keywords related to financial products like **Mortgages** or **Life insurance**. They click on our ads or organic search results and land on our website or landing pages. This is where **FinanceVine** captures their information through the form, prompting them to answer specific questions about their financial needs.

Next comes **lead qualification**. **FinanceVine** assesses the potential lead’s information provided in the forms, focusing on the answers to our specific questions to determine if they fit our ideal customer profile. Crucially, we verify their contact details by sending an SMS to verify their phone number. This ensures we have accurate contact information for the lead.