---
title: 1. Setting KPIs for Success
description: "To maximize your return on investment (ROI) with FinanceVine leads, it's crucial to set clear and achievable key performance indicators (KPIs) and targets. Here's a framework designed to help you 2x your investment within 90 days: # Understanding the Sales…"
url: "https://clients.financevine.ca/docs/setting-kpis-for-success-doubling-your-investment-with-financevine-leads/"
updated: "2025-03-27"
category: "6. Tracking & Measuring ROI"
---

# 1. Setting KPIs for Success

To maximize your return on investment (ROI) with FinanceVine leads, it's crucial to set clear and achievable key performance indicators (KPIs) and targets. Here's a framework designed to help you 2x your investment within 90 days:

# Understanding the Sales Cycle

Before setting KPIs, it's important to acknowledge the typical sales cycle length of your respective vertical:

- **Mortgage:** Average of 75 days
- **Life Insurance:** Average of 65 days

This means your KPIs should be spread across three months to align with these timelines.

# 90-Day KPI Targets

To achieve a**2x ROI within 90 days** (at a minimum), aim for the following KPIs:

- **Month 1: Consultation Rate - At least 25%**
  - Focus on scheduling consultations with at least 25% of the leads you receive. This demonstrates strong initial engagement and sets the stage for future conversions.
- **Month 2: Application Rate - At least 10-15%**
  - Of the leads who attended consultations, aim for at least 10-15% to complete an application. This indicates a strong interest in your proposed solutions.
- **Month 3: Conversion Rate - At least 5-10%**
  - Ultimately, your goal is to convert at least 5-10% of the initial leads into paying clients. This reflects successful closing and ROI generation.

**Important Notes:**

- These are minimum targets, *not*averages. Strive to *exceed*them whenever possible.
- These targets are based on industry averages and FinanceVine's agent data over the past 6 years. Adjust them based on your historical performance and experience *within reason* ie an 80% fund rate is probably never going to be a reality. 

# Tracking and Measuring Your KPIs

- **ROAS Sheet:** Utilize the provided [ROAS](https://clients.financevine.ca/docs/your-orders-roas-sheets/) (Return on Ad Spend) sheet to track your progress. This sheet allows you to monitor your spending, lead volume, consultation rates, application rates, and conversion rates.
- **Monthly Measurement:** Measure your KPIs monthly to assess your performance and identify areas for improvement.
- **Regular Review:** Review your [ROAS](https://clients.financevine.ca/docs/your-orders-roas-sheets/) sheet monthly to stay on track and make necessary adjustments to your strategies.

# Setting the Right KPIs & Targets

- **Measurability:** Ensure your KPIs are up to date for each week on Friday on the [ROAS](https://clients.financevine.ca/docs/your-orders-roas-sheets/) sheet 
- **Achievability:** Set ***realistic*** targets that are challenging yet attainable.
- **Relevance:** Choose KPIs that are directly aligned with your business goals.
- **Time-bound:** Establish specific timeframes for achieving your targets.

**Factors to Consider:**

- **Market Conditions:** External factors such as interest rates or economic conditions can impact your success.
- **Time of Year:**Certain months will be busier than others. *This is normal*. It's about achieving an average over a long enough period. Think of the timeline as having peaks and valleys with each month representing either a peak(higher conversion month) or valley(low conversion month). We need to "flatten" those peaks and valleys as much as possible
- **Your Sales Skills:** Your ability to build rapport, present solutions effectively, and close [deals](https://clients.financevine.ca/docs/setting-kpis-for-success-doubling-your-investment-with-financevine-leads/) will play a *crucial*role.

By setting the right KPIs, tracking your progress diligently, and continuously refining your strategies, you can maximize your ROI with **FinanceVine** leads and achieve *significant*business growth.